Facebook Ad Specialist - Games

Product · Victoria, British Columbia
Department Product
Employment Type Full Time
Minimum Experience Experienced

Facebook Ad Specialist - Games

(Note: we’re flexible on the title, based on your skills and experience)

Are you independent, self-motivated, and experienced in performance marketing on Facebook? Interested in the rapid growth of the free-to-play (F2P) mobile gaming industry? Have experience in mobile game marketing? If you’re up for a challenge, we may have the job for you.

Kano is looking for an analytically-minded performance marketer to help us grow our F2P social and mobile games. 

You will be collaborating with a multifunctional team (product, development, and marketing) to grow the games through initiatives such as:

  • Online paid acquisition

  • Product enabled growth planning

  • Cross-promotional strategies between Kano games/apps

  • App store optimization (ASO)

You will:

  • Identify, analyze and share market trends to position and shed light on new opportunities

  • Develop and execute marketing plans to drive high quality players to Kano games

  • Collaborate with the Creative team to drive high conversion rates with respect to paid and organic marketing initiatives

  • Conduct competitive analysis, and gather market insights

  • Drive go-to-market tactics, and be the leader for new product or feature launches

  • Develop, implement and measure the result of comprehensive marketing plans aligned with overall growth and revenue goals of the business

  • Drive product growth and adoption by setting goals and establishing scalable and repeatable systems for experimentation

  • Work with product and customer success teams to gather feedback from players to further identify opportunities for growth

  • Collaborate regularly with product management to provide market or internal input on feature and product requirements to improve downstream product performance

Some of the channels we currently use:

  • Facebook Ads

  • CrossInstall

  • Unity Ads

  • Apple Search Ads

  • Mobile push notifications

  • Facebook, Twitter, Instagram and YouTube

  • Apple/Google Play search

  • Email

Experience that would help you succeed:

  • Success working under your own initiative in demanding, fast-paced, changing environments

  • Running experiments that you have never tried before with the ability to use data gathered from your experiments to draw conclusions

  • Proven success scaling apps from zero users to levels of meaningful adoption and growth

  • Understanding of paid and organic search tactics, social media, video marketing, and the ability to learn new skills quickly

  • 2+ years experience in marketing or product marketing, preferably in the B2C space

  • 2+ years of Facebook performance marketing experience

  • Social media and email marketing experience

  • SEO / ASO optimization experience

  • A good understanding of the F2P mobile gaming market

Values we look for in candidates:

  • You seek to understand what drives customers to become loyal fans and are obsessed with simplifying that journey

  • You are persistent with a bias towards action and strive to produce desired outcomes as quickly as possible

  • You are curious and experimental, but systematic in your approach and seek to understand causation and correlation

  • You are not afraid to seek help and ask great questions

  • You are comfortable with ambiguity, are hopeful but impatient, and set and achieve ambitious goals

  • You are extremely resourceful. 2/3 of tests fail, but you view failure as a learning opportunity and find ways to get the job done

Tell us if you:

  • Have experience marketing live free-to-play games 

  • Have hands on graphic design experience

  • Have a data science background 

  • Have experience with UX design or market research

  • Have customer feedback and/or community experience

We’re a fast-growing company and your role will be constantly changing and evolving. We’re looking for team players eager to roll up their sleeves and try on a few hats without losing sight of our primary objective: growing our base of loyal customers. We will empower you with as much responsibility as you can handle and expect you to do whatever it takes to get the job done.

This position is open to remote applicants however, preference will be given to candidates willing to relocate to beautiful Victoria B.C.


About Kano

Bootstrapped in 2008, we have been a profitable and growing game studio for over a decade. With hits like Free Rider HD and Mob Wars LCN (Top 100 grossing app on Facebook), and our recently announced FUBAR: Just Give'r, we hope to contribute to the world by connecting people through play.

Locally owned and headquartered in downtown Victoria, BC, we believe in giving small teams of talented people challenging problems and getting out of their way. That’s why we look for the best and brightest to join our team; people who have talent, vision, and commitment.

Check out this article If you'd like to get some insight into our hiring process, our employee manual to understand how and why we do things the way we do, and this fun little video for an intro to the team!  


  • 2020 Great Place to Work - Best Workplaces in Canada - Less than 100 Employees

  • 2019 Great Place to Work - British Columbia

  • 2019 VIATEC Employer of the Year - Finalist

  • 2018 VIATEC Company of the Year (11-49 Employees) - Winner

  • 2018 VIATEC Employer of the Year - Finalist

  • 2017 VIATEC Company of the Year (11-49 employees) - Finalist

  • 2014 VIATEC Employer of the Year - Winner

  • A results-driven company with a compassionate culture

  • Health, dental and vision benefits

  • Uncapped profit share program

  • Opportunity to work on game projects that are enjoyed by millions of players worldwide!

  • Ability to make a difference. Have an idea? Talk directly with leadership about it instead of running through layers of bureaucracy

*Kano is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law*

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  • Location
    Victoria, British Columbia
  • Department
  • Employment Type
    Full Time
  • Minimum Experience